I initially conducted a competitive analysis for Kava Panamá, identifying that many local restaurants followed predictable visual patterns and offered limited user engagement. With that in mind, a graphic designer and I saw the opportunity to create a digital experience that reflected Kava’s unique identity — vibrant, warm, and rooted in modern Panamanian culture. We focused on a bold visual style, intuitive navigation, and clear calls to action, allowing customers to easily explore the menu, make reservations, and connect with the brand’s story from the very first click..